Marketing Strategy & Planning with AI
An intensive Marketing Strategy course in Dubai, UAE — combining proven strategic planning principles with modern AI and LLM-driven techniques, from Ambeone.
Strategy backed by data — and by AI
Makes you an expert in planning and developing effective Marketing Strategy to strengthen your branding and positioning in the UAE's competitive marketplace. In today's data-driven world, organizations are flooded with market, competitor, and customer data — this course teaches you to mine that data using both traditional analysis and modern AI tools, building a strategy backed by real quantitative reasoning, not guesswork.
Senior executives across Dubai and the UAE
Senior executives directly involved in, or supporting, strategic decision-making for their organization — who need to develop the resources and capabilities to achieve and sustain competitive advantage.
Marketing strategy used to take weeks. It doesn't have to anymore.
Marketing strategy used to require weeks of manual research before planning could even start. LLMs and AI tools compress that timeline — but only if you know how to use them without outsourcing your judgment entirely. This course, delivered in-person in Dubai, teaches both: the enduring strategic principles, and the modern AI-accelerated way to apply them.
What this course covers.
- Principles of Marketing Strategy, Strategic Planning, and Strategic Management
- Types of corporate strategies, business strategies, and the strategic planning process
- Competitor analysis, customer analysis, market forecasting, and decision-making
- Importance of Strategic Leadership within the organization
- Types of strategic alliances and the need for sustainable strategies
- Corporate governance and Corporate Social Responsibility
- Using LLMs (ChatGPT, Claude) to accelerate competitor and market research
- AI-assisted scenario planning — modeling multiple strategic futures faster than traditional methods
- Building AI-augmented customer personas from real behavioral data
- Using GenAI tools to draft, test, and iterate positioning statements and messaging
- Where AI helps strategic thinking — and where human judgment still has to lead
Approved since 2014
100% in-person, Dubai
Strategy + AI, not AI alone
Senior executives
Common questions about this course.
Is this course only for marketing professionals?
No — it's built for senior executives involved in or supporting strategic decision-making generally, since marketing strategy decisions affect the whole organization, not just the marketing department.
Does this course use real data, or just theory?
Real data. The course is built around mining and analyzing actual market trend, competitor, and customer data to build strategies backed by quantitative reasoning and forecasts.
Can this course be delivered for our whole leadership team?
Yes — available as customized corporate training for your organization's specific needs and team.
Will I learn which AI tools can be used effectively for marketing strategy work?
Yes — the course covers specific tools like ChatGPT and Claude, and more importantly, the prompt engineering techniques that make them genuinely useful for strategic work: competitor analysis, scenario planning, and persona-building. You'll leave knowing not just that these tools exist, but how to get real strategic value out of them.