How to Conduct Market Research

Ambeone’s Market Research Certification Training program makes you an expert in conducting professional Market research for your organization – covering both Quantitative & Qualitative research techniques

To sell a product or service efficiently, an organisation should conduct market research. The importance of market research is that a business company gains a suite of solutions for developing business processes, increasing profits, improving company performance, investigating competitors and getting more satisfied customers.


The objective of the program is to introduce the participant to fundamental principles and essential skills that compose the marketing research process. The participants will learn how to conduct market research scientifically as well as how to use research results in various Management decisions.

The specific Objectives of our customized program for UAE

  • Business feasibility studies for new services and products
  • Ways to conduct structured and scientific market research
  • Competition and Market Landscape Studies
  • Quantitative and Qualitative Research Design
  • Planning the Research Process, Design & Sampling
  • Research Process Management
  • Minimizing risk by uncovering potential problems & challenge

Key Deliverables

  • Marketing Basics and its relation with Research
  • Ways to conduct structured and scientific market research
  • Business feasibility studies for new market and product developments.
  • Competition and Market Landscape Studies
  • Steps in Market Research Process
  • Planning the Research Process, Design & Sampling
  • Sample Constitution and Size
  • Research Structures and Methodologies
  • Primary and Secondary Research
  • Quantitative vs. Qualitative Market Research
  • Data Collection Techniques and Quality Control Process
  • Data Analysis- Simple statistical significance tests
  • Market Estimation and Forecasting Techniques
  • Research Process Management
  • Online Survey
  • Harnessing Social Media for Market Research
  • Communicating Research Results
  • Using Market Research for Strategic Management
    • PEST
    • SWOT
    • Porter’s Five Force
    • Value Chain Analysis
  • Using research results in management decision making
    • Tying Research results with Marketing Strategy
    • Marketing return on investments
  • How to select a research agency for professional and accurate results
Big Data Analytics

Using Big Data Analytics for Marketing Research

In today’s data driven world, all organizations are flooded with lot of data on market trends, competitors, customers preference, behaviours, usage patterns etc through social media and other channels. This data can be mined and analysed to find valuable insights that can help you in your market research studies and help you to spot trends, niches and gaps that provides insights business feasibility and create innovative products and services.

This will not only help to fuel growth in your organization but is absolutely essential in the highly competitive markets!

You can learn the latest techniques for Big Data Analytics and Visualization using R which will enable you to make sense from large market research data sets quickly and accurately and help you to come up with interesting and impressive data visualization and reports which can have the potential to change the destiny of your business organization.

Market Research Training Course Schedule

Course Course FormatStart Date DurationRegister
How to conduct Professional Market ResearchWeekday Evening25th May 20242 MonthsRegister Here
How to conduct Professional Market ResearchWeekday Evening6th June 20242 MonthsRegister Here

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