Ambeone’s two day intensive crash course on Online Marketing is an ideal way to kick-start and enhance your online marketing skills. It gives marketers a complete overview of the online marketing landscape, all the tools and techniques which are used to drive leads, increase sales and revenue, Learn how they fit together and assess what strategy fits your organizational goals.
Who Should Attend
This course is ideal for marketers and sales people with experience of traditional, offline, marketing but less exposure to online marketing channels, or those who want to explore the world of digital marketing.
Benefits of the Program
Upon completion of this course, participants will gain in-depth insights about online marketing:
- Learn the very latest tools and techniques that is at the very heart of online marketing development
- Use online marketing as a part of your marketing mix
Course Outline
The course is broken down into manageable modules most of which include either exercises or case studies for you to work through.
- SEO Made Simple – an easy-to-understand method of how Google works and how to find the right keywords to reach your audience
- Measuring and analyzing visits; pageviews and related metrics through Google Analytics and Webmaster Tools
- Display and Interactive Media
- Social Media – Improving your online presence through Facebook, Twitter, Linked In and other social media platforms
- Affiliate Marketing
- Mobile Marketing
- Usability and Web Design
- Email Marketing
Market Research Training Course Schedule
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